Interview with conservation Nation author Steven Rosenbaum

You know if you want your business to be successful, especially if it is a family business, it is important to have a presence online. However, it may be difficult to know how to get started. Only what you can do to help the business web site a destination is to be a curator of content. Steven Rosenbaum has written on how conservation can be a way to help you become a reliable source of information. His book, nation of conservation: how to win in a world where consumers are creators, helps you navigate the waters of Internet of conservation to find success.

"It has been said conservation could become the next $ 1 billion business," says Rosenbaum.

But, what exactly is the conservation? Rosenbaum, said that the concept comes from the idea of a curator in a museum. The curator choose different elements and determines how to display them to the best effect. The same concept may be at work on the Web, to decide what elements can be more useful to your audience and then share them on your web site.

While some content creation is necessary for a successful business web site, says Rosenbaum, conservation can be quite effective as well. It takes a little less, and it can be defined as a destination for everything related to your niche. You can configure it as an expert in his field.

"There is so much information out there," says Rosenbaum. "People are looking for a place to get good information." It may be a reliable source. Rather than only through its web site to say 'I have a sale and why I am so great here', you can provide information that customers want. And you don't even have to create it yourself.

Rosenbaum says that you can post relevant videos from YouTube, get interesting links of a Twitter feed or publish photos that others have had. Mix it with your own created content, including photos of the products used in videos of action or how to do it and blog posts and you can create a site curated that provides useful information that you want to to your audience - and they keep coming back to.

"Home by finding out what can be done, and then figure wants it." Go out and find information and add it to your site. Cure of a collection of content from various sources, and become the window to its customers, "suggests Rosenbaum." You can even invite customers to post their own content. Asked by reviews and ask them who make videos of them with their products. "If someone has a good video that shows how to use the product in a unique way, which can be a great addition to your site," says Rosenbaum. Conservation is to organize the information in a useful way to build a reputation as a good place to go.

Build a business around conservation

You need not even limit to the Commissariat of elements on the web site of business. Rosenbaum also points out that you can build a business around conservation. "If there is something that fascinates, can start a website of collected material, curated", said. "If you like barbecue, you can start a website where we offer advice, collect and cure recipes, share photos of food on the grill and even add videos".

Offer this content curator (and some original) free to its readers and monetize the site with affiliate programs, AdWords and even paid advertising. With a little encouragement, it is possible for your website to start making money.

However, it is necessary to be careful as cure content, says Rosenbaum. "Don't forget attribution." The world of sharing on the Internet, is all about attribution. "It is clear that the information came from elsewhere, and needs to return to the source."

The future of online business is information, and with conservation, you can create a web site, or a business - that capitalizes on.

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